Selected projects
Naviter Cosmetics
BTB13
Social media for a cosmetics brand made for cosmetologists. Each post began as a concept and was styled, photographed, edited and published by me, then followed through in conversation with the community from the brand’s own account.
The result is a consistent, recognisable feed built entirely from what we had to hand.
Social media · Styling · Photography · Editing · Community management
Social media for a cosmetics brand made for cosmetologists. Each post began as a concept and was styled, photographed, edited and published by me, then followed through in conversation with the community from the brand’s own account.
The result is a consistent, recognisable feed built entirely from what we had to hand.
Social media · Styling · Photography
· Editing · Community management
Ekopharma
Naviter Cosmetics
When the design team was fully booked, I took over refreshing how Ekopharma’s hair-care products were presented. I developed a new visual direction, styled the products with berries, herbs and other natural ingredients, and photographed them against walls painted in the brand colours.
The imagery and flyer became the foundation for a livelier brand look that stayed in use for years. I also created social content and materials for the I Love Me event.
Visual direction · Styling · Photography · Flyer · Social media · Event visuals
When the design team was fully booked, I took over refreshing how Ekopharma’s hair-care products were presented. I developed a new visual direction, styled the products with berries, herbs and other natural ingredients, and photographed them against walls painted in the brand colours.
The imagery and flyer became the foundation for a livelier brand look that stayed in use for years. I also created social content and materials for the I Love Me event.
Visual direction · Styling · Photography · Flyer · Social media · Event visuals
Naviter Cosmetics
Atopik
Social media content and website upkeep for a skincare brand whose strength is its natural, professional tone. Every visual felt calm, clear, and trustworthy, and I kept the WordPress site current and consistent.
I also created materials for the brand’s Christmas campaign.
Social media · WordPress · Campaign materials · Photography
Social media content and website upkeep for a skincare brand whose strength is its natural, professional tone. Every visual felt calm, clear, and trustworthy, and I kept the WordPress site current and consistent.
I also created materials for the brand’s Christmas campaign.
Social media · WordPress ·
Campaign materials · Photography
Naviter Cosmetics
ByRaili
A lipstick tutorial with Finnish makeup artist Raili Hulkkonen, taken from filming and lighting through to editing. I also photographed the products and maintained the brand’s website and blog.
The aim was simple: let the artist’s expertise lead, and let the visuals support it.
Video production · Editing · Product photography · Website & blog
A lipstick tutorial with Finnish makeup artist Raili Hulkkonen, taken from filming and lighting through
to editing. I also photographed the products and maintained the brand’s website and blog.
The aim was simple: let the artist’s expertise lead,
and let the visuals support it.
Video production · Editing
· Product photography · Website & blog
Murumuru
Naviter Cosmetics
Social media imagery and Christmas packaging campaign visuals for a brand with a sweet, playful and feminine character. I photographed and edited the content and chose the colours carefully, so everything feels like part of the same world.
Social media · Photography · Campaign visuals
Social media imagery and Christmas packaging campaign visuals for a brand with a sweet, playful and feminine character. I photographed and edited the content and chose the colours carefully, so everything feels like part of the same world.
Social media · Photography
·Campaign visuals · Colour
Henrietta Santos
Regal x Tiger
A street-style pop-up concept built around tattoo artist Henrietta Santos’ designs. I digitised her prints while keeping their hand-drawn tattoo character, then planned and styled the photoshoot and photographed it alongside another photographer.
I edited the images, created the launch’s social content and video, and modelled the clothing and homewear collection.
Print digitisation · Photoshoot · Social media · Video editing · Launch campaign · Modeling
